5 Ways to Market Your HVAC Business and Get More Leads

Ready to grow your HVAC business? Here are five simple ways to advertise your HVAC business, bring in more online customers, and boost your revenue. Let’s dive in!

1. Set Up Your Google Business Profile

How to Optimize Your Google Business Profile to Boost HVAC Sales

Why Optimize Your Google Business Profile?
Your Google Business Profile (GBP) is like your digital storefront. It’s where people go to find you, learn what you do, and decide if they want to contact you. Even though it’s free to claim and set up, a lot of money could be sitting in there if you do it right. In fact, some of our clients have seen a 300% boost in sales just from optimizing their GBP!

Image: Example search results for HVAC Contractors in Florida

Here’s a simple guide to get your HVAC business noticed:

1. Make Sure Your Info is Up-to-Date

Fill in all the basics: your hours, services, address, and contact info. This is how people will find you, so double-check for any typos or old details.

2. Add Photos that Pop

Customers love seeing who they might hire. Show off your team, your trucks, and some finished jobs. Adding these photos helps people connect with you.

3. Ask Happy Customers for Reviews

Good reviews can help you stand out. After a job, follow up with customers and ask them to share their experiences. More positive reviews can help you rank higher and attract more clients.

4. Post Updates and Special Offers

Your GBP isn’t just a static listing—it’s a place to keep customers engaged. Post about seasonal deals, new services, or share some HVAC tips. This keeps your profile fresh and interesting.

5. Keep an Eye on Insights

See how many people are viewing your profile, clicking on your number, or getting directions. This info can show you what’s working and where you might need to improve.

By following these steps, you can make your Google Business Profile a powerful tool for getting leads and boosting revenue. We’ve helped many clients unlock significant growth through GBP optimization. Don’t let this free tool go to waste!

Resources:
Check out our shocking report on client results to see how effective GBP optimization can be.

Set up your Google Business Profile here.

2. Build a Killer Website

Your website is like your virtual HQ—it’s the first place customers go to learn about you. To turn visitors into leads, you need a site that’s easy to navigate and showcases everything your business offers.

Here’s how to build a website that converts:

• List All Your Services: Be clear about what you do—whether it’s AC repair, duct cleaning, or furnace maintenance. Dedicate a page to each service so customers can find exactly what they need.

• Showcase Before-and-After Photos: Visual proof can be powerful. Include photos of completed projects and customer testimonials to show the quality of your work. Bonus points for adding video testimonials, which add a personal touch.

• Add a Prominent Contact Number: Place your phone number in the header or at the top of the homepage. Make sure it’s easy to find so customers can reach you quickly.

• Simplify Booking with Clear CTAs: Make it easy for people to contact you with bold, easy-to-find buttons like “Get a Quote” or “Book Now.”

• SEO-Optimize Your Content: Use keywords like “HVAC services near me” or “[Your City] HVAC repair” throughout your site to improve your search engine ranking. Good SEO helps more customers find you.

• Include a Blog Section: Add value with blog posts on HVAC tips, maintenance advice, and energy-saving ideas. This helps build trust and boosts your site’s SEO.

By following these steps, your website can be an effective tool for attracting new HVAC customers and building your brand. A website that’s easy to use, loaded with information, and optimized for search engines can make a big difference in your business.

Schedule a FREE 30 minute stratedgy session with WHITING DIGITAL to see how you can increase authority on your website using SEO.

3. Run Google Ads to Get More Leads

Google Ads can help you reach people who are actively searching for services like “HVAC repair near me” or “AC installation.”

These ads target high-intent customers who are ready to book now. Here’s how to get started:

1. Target Specific Areas
   Focus on local keywords and the neighborhoods you serve. For example, “furnace repair in [Your City]” is more effective than general terms. This way, your ad is shown to the right people in your service area.

2. Highlight What Makes You Stand Out
   When setting up your ad, include information that showcases your expertise. Mention things like your experience, response time, or any discounts you’re offering. This builds trust and sets you apart from competitors.

3. Monitor Performance and Adjust
   Google Ads provides valuable insights into how your ads are performing. Track metrics like click-through rates and conversions to see which ads are bringing in the most leads. Use this data to invest more in ads that are driving results.

4. Control Your Budget
   With Google Ads, you set your budget based on what works for you. You can start with a small daily budget and adjust as you see results. This ensures you’re maximizing your ad spend and not wasting money on ineffective ads.

For more guidance on setting up your Google Ads and getting the most from your budget, check out our resource: Get More Plumbing & HVAC Jobs Without Wasting Your Ad Spend.

4. Share on Social Media

Facebook and Instagram are perfect for showcasing your work and building relationships with customers. People love to see real stories, happy customers, and the behind-the-scenes efforts that make your business shine. Here’s how to use social media to boost your HVAC business:

• Share Tips and Tricks: Post simple HVAC maintenance tips that homeowners can try. Content like this provides value and positions you as a helpful resource.

• Celebrate Your Customers: Post pictures of satisfied clients, completed projects, and even highlight your team’s hard work. Sharing these moments builds trust and shows potential customers what to expect when they hire you.

• Use Local Hashtags: Reach people in your area by adding hashtags like #HVAC, #HeatingRepair, and #[YourCity]HVAC to your posts. This helps local customers find your content and connect with you.

If you’re looking for a way to keep your social media presence consistent, take advantage of our offer to Get Over 250 Days Worth Of FREE Social Media Posts When You Trial Our Post Scheduling Software. With automated scheduling, you can keep your content flowing without the hassle of daily posting.

Example Social Meida Post:

5. Set Up a Referral Program

Word-of-mouth is one of the best ways to get new customers in the HVAC industry. When a customer is happy with your service, they’re likely to recommend you to their friends, family, and neighbors. But a great referral program can take this to the next level. Here’s how to set up a program that works and keeps the referrals coming in:

1. Offer Rewards People Really Want

Make the reward something that excites your customers. Think about offering discounts on their next service, free maintenance, or even gift cards. For example, you could give a $50 gift card for every referral that books a service. The key is to make it worth their while—something they’ll remember.

2. Make Sharing Easy and Hassle-Free

Don’t overcomplicate it! Create a simple link that your customers can share with friends and family. Or, give them a referral card they can hand out. This is especially useful right after a successful job when they’re most likely to want to recommend you. The easier it is for them to share, the more likely they’ll spread the word.

3. Get the Word Out

It’s not enough to just create the program; you have to promote it. Put information about the referral program on your website, mention it in your email newsletters, and post about it on social media. You could even talk about it in person at the end of a job. The more visible your program is, the more participation you’ll get.

Want to see a successful referral program in action? Check out WHITING DIGITAL’s referral program, where we pay top dollar for referrals. This program not only rewards customers but also encourages ongoing relationships with them.

By following these steps, you can build a referral program that keeps new clients coming in. It’s a win-win—your customers get rewards, and you get more business without spending on traditional ads!

SUMMARY
In this blog post, we cover five powerful ways to market your HVAC business and boost leads. Learn how to optimize your Google Business Profile, build a conversion-focused website, use Google Ads effectively, engage on social media, and set up a rewarding referral program. Each strategy offers actionable steps to enhance visibility and attract customers, helping you grow your business. Explore the full guide for details on how to implement these strategies and see real results.